The Art of Repurposing

Like Eating Left-Overs

Now, if you don’t like leftovers, bear with me; I promise this won’t be a painful newsletter edition. 🍗🥙🥪 

Remember those childhood days when your parents stretched out dinner over the days but made a different meal with the same essential ingredients? Monday’s baked chicken became Tuesday’s chicken salad sandwich. Thursday's Thanksgiving Turkey became Friday’s Turkey Casserole, and with the help of the bones, it became Sunday’s Turkey soup.

You get the point. Social media content is the same. In this issue, I will share some ways you can repurpose content using AI.

Reminder: please feel free to suggest topics you would like to see!

Here is what we are chatting about today:

• Referral Tip of the Month - Renew Relationships

• Repurposing Content with AI - My Favorite Tools

• ChatGPT Prompt for the Month - Repurposing Prompt - Get the Most Out of Your Social Media

Read Time 10 Minutes

Your Friends at the Referral Source 💙

Kimberly Offord,

Founder and CEO, The Referral Store

How do you Repurpose Social Media Content?

So here is the deal. We know that sometimes our audiences can be found in more than one place at a time. The same applies to social media. For example, you will find me on Facebook, Instagram, YouTube, and Threads. If you go looking for me on TikTok, I won’t be there. The same applies to many other people. People will probably actively engage in about two platforms but will view many. This is where it gets tricky for entrepreneurs.

Posting individual posts on every social media vehicle gets exhausting and leads to fast burnout. That is where repurposing content comes in. Entrepreneurs can use several applications on the market to make life easier. There are three in particular that I use. Here is my first-hand experience.

1. Descript: Descript.com is probably one of the best repurposing sites. You can repurpose one piece of content into several formats and delivery methods. Not to mention, the app has remarkable editing and voice-over capabilities. It is easy to use and an essential tool for all entrepreneurs. Here is an example of its use: Download a pre-recorded video into the system. The system will then provide captions from the video that can be used in a blog or an ebook. The audio can be downloaded for a podcast. The Video and Audio can be repurposed and formatted for Youtube, Facebook, and Instagram. That’s six uses from one video.

2. Repurpose.io: This application will take video from any platform and then repurpose it for any other social media platform. Unlike Descript, Repupose.io can schedule your posts on different platforms in advance.

3. Meta Business Suite: Because I use Instagram and Facebook as my primary social media vehicles, the Meta business suite works perfectly for pre-scheduling my content. While the business suite is not necessarily a repurposing vehicle, it still reduces my posting time on the two platforms. You'll need to connect both accounts, and you'll need to use the business and/or creator account on both platforms.

ChatGPT Prompt for the Month

If you would like ChatGPT to give you a plan for repurposing an idea on different platforms

THE PROMPT: “Act as a social media marketing expert who specializes in getting maximum exposure for content. Here is the idea: (insert the theme of your content or content idea). I will record a 5 minute video on this topic. The main points I will discuss are, (Insert the main topics here). Please help me organize my approach so that I am able to repurpose the video content for (insert the social media vehicles you will use and as much about the time duration as possible).”

MY EXAMPLE: “Act as a social media marketing expert who specializes in getting maximum exposure for content. Here is the idea: Chicago Style Hotdogs. I will record a 5 minute video on this topic. The main points I will discuss are, why they are the best in the country and why they should not be served with ketchup. Please help me organize my approach so that I am able to repurpose the video content for a 30-second reel, a five-minute youtube video and a Twitter post.”

ChatGPT’s Response:

Sure, here's a plan for organizing your approach:

1. 5-minute video content: 

Your primary piece of content will be a 5-minute YouTube video. In this video, you can fully elaborate on your points about why Chicago-style hot dogs are the best in the country and why they should not be served with ketchup.

A possible structure could be:

- Introduction: Briefly mention the topic and what you'll be discussing.

- Point 1: Discuss why Chicago-style hot dogs are the best in the country (mention unique ingredients, preparation style, etc.)

- Point 2: Explain why they should never be served with ketchup (mention traditional tastes, flavor profiles, etc.)

- Conclusion: Summarize the main points, and close with an engaging question to stimulate comments, such as "What's your opinion on the best way to serve a hot dog?"

2. 30-second reel:

For the 30-second reel, focus on the most exciting or entertaining parts of your main video. This could be:

- A quick montage of close-ups of a Chicago-style hot dog being prepared, followed by your assertive statement about why they're the best and the controversy about the ketchup.

- Use fast-paced, catchy background music and quick cuts to make the video dynamic and engaging.

3. Twitter post:

Your Twitter post should be concise and encourage viewers to check out your full video. An example could be:

"Chicago-style hot dogs are the best in the country, and they should NEVER be served with ketchup! 🌭🚫🍅 Agree? Disagree? Watch my full analysis here (link to the YouTube video) and let's settle this debate. #ChicagoStyle #HotDogDebate"

Remember to use relevant hashtags to get the maximum exposure.

4. Bonus - Instagram/Facebook Post:

An image or carousel post showing the stages of creating a Chicago-style hot dog, with each image captioned by a fun fact or statement from your video. This type of post would encourage engagements and shares.

Don't forget to cross-promote your content on all your platforms to reach your audience wherever they are.

I hope this prompt helps!!

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